A few months ago, a group of MBA students studied my business as a case. During their presentation, they said something simple: I was operating in a saturated market. That comment created a bolt of awareness inside me. From the outside, The Florrest might look like another retreat venue. But what has unfolded here is not a venue. It is a living system for self leadership. This is the story of how the property and the map revealed themselves. How The Florrest Was Born The Flor

This weekend was a powerful reminder of how important communication is. The guests at my property didn’t share any updates during their...

Hi friends! I've been wanting to write an update regarding me and The Florrest for a while and I just wrote this message. Being...